Project Objective

To create a viral marketing campaign to hype up and launch Amir Eid's new gym, featuring a three-episode series with professional athlete Karim Zeinoun. The campaign aims to generate excitement, curiosity, and anticipation, leading to new client acquisition and heightened awareness of the gym.


Project Theme: "The Kidnapping"

The campaign centers around a suspenseful and engaging narrative where Karim Zeinoun, while playing basketball, gets unexpectedly kidnapped. This storyline unfolds over three episodes, each designed to build suspense and curiosity about the upcoming gym launch.

This narrative is designed to captivate the audience, leveraging suspense and an emotional rollercoaster to maximize engagement and interest in the gym launch.

Deliverables

Unique Selling Proposition

The campaign's USP lies in the culmination of all episodes into a premiere movie event at the gym's launch, creating a unique and memorable experience that leverages storytelling to build excitement and community engagement.

Total Investment for Gym Viral Marketing Campaign

We are excited to offer a comprehensive marketing campaign designed to launch [Gym Name] with a dynamic narrative featuring professional athlete Karim Zeinoun. This campaign is crafted to create maximum engagement, leveraging viral marketing techniques and high-quality storytelling to attract and captivate your target audience.